OxiClean Shuffle Game

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Kiwi Creations developed a custom branded shuffle puzzle game for OxiClean, the number one stain fighter brand in America and a flagship product of Church and Dwight Co., Inc. Known for its powerful laundry additives, odor removers, stain sprays, and household cleaning solutions, OxiClean has built a reputation as the go-to brand for tackling even the toughest messes in the home. The shuffle game was crafted as an engaging digital marketing tool to extend the OxiClean brand experience beyond the shelf and into the hands of consumers in a fun and memorable way. Built on Unity and available across mobile and web platforms, the game draws on OxiClean's bold brand identity, its iconic blue and white product packaging, stain-fighting theme, and energetic brand personality, to create a lighthearted and shareable casual gaming experience that keeps the brand top of mind. Designed to be instantly accessible and playable by a wide audience, the game reinforces brand recall through repeated enjoyable interaction, making it a smart and cost-effective digital touchpoint that complements OxiClean's active social media presence across TikTok, Instagram, Facebook, YouTube, and Pinterest. Key Features: • Custom branded shuffle puzzle game themed around OxiClean's stain fighter identity. • Built on Unity for cross-platform delivery on mobile and PC. • Designed to boost brand awareness, product recall, and customer engagement. • Lightweight and instantly accessible. • Reflects OxiClean's bold, energetic, and family-friendly brand personality. • Gamified marketing tool aligned with OxiClean's consumer digital strategy.